We design differentiated, persuasive strategies that provoke change, embody culture, and demand attention.
Approach
Bedrock’s approach is based on three key pillars
1.Problem Definition
Defining the problem, in honest and direct terms is both disarming and liberating. There is a tendency to state the obvious, use jargon and confuse the real problem..
Bedrock defines problems in real terms, that unifies brands and businesses behind a clear intent.
2. Context Exploration
Understanding what makes people tick, getting under the skin of their world: culturally, politically, spiritually, and economically gives contextual insight and ensures strategic relevance.
Bedrock understands what makes people tick and integrates context with relevance.
3. Integrated Thinking
A strategy created in silo, will be shelved, fast. In a world that’s ruled by complexity and chaos, integrated thinking has never been more key to success.
Bedrock leans into complexity and chaos, and joins the dots, however disparate or paradoxical they seem and creates integrated thinking that can be applied internally and externally.