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GROWTH STRATEGY
INNOVATION STRATEGY
BRAND STRATEGY
EXPERIENCE STRATEGY
PHILOSOPHY
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1. Love the Challenge
embrace challenge to ensure rigour in thinking and debate.
2. Be Convivial
have fun, be authentic, be open and be prepared to take a risk.
3. Lead with Curiosity
eyes wide, hearts open, seek adventure with a healthy dose of cynicism!
4. Celebrate Discourse
paradox, chaos and complexity are part of life: debate, differing views and passion create momentum.
5. Embrace Change
change is hard, and yet essential - be the change you want to see.